Organic traffic to a business' website is a vital component of gaining new customers an ongoing sales.

Google controls the traffic flow to each and every website in the World. Unless and until a website is accepted by Google's algorithms as a reliable source of knowledge, it will not let its pages appear in search result.

There many way to obtain Google's confidence and these include:

1. Publish unique relevant content.

Google wants to see high quality writing containing reliable verifiable facts. After all, Google makes its money from presenting websites as a source of knowledge that people search for.

If a website has first class content, Google will trust it and as a result organic traffic will flow as a direct result of the high quality content.

2. Host on a fast reliable server

A website has to be up and running 24/7.

Cheap hosting on a slow server might go offline often and large pages might be slow to load.

Google will cut your appearance in search results if your website goes missing and is slow to load.

Buy the best website hosting that you can afford.

3. Link building

When links to a website's business appear on third party websites, people will be tempted to click on the link and go directly to a business' website without going through Google.

It is very important to secure links to a business' website on high quality, high traffic credible websites. Your links must be seen in all the right places.

4. Content placement

Information about a business will appear on its website but advertising and marketing messages must be placed on third party websites in the form of business news, product or service reviews, feature articles about the founders of the business and countless other topics.

Website marketing is not about "Build it and they will come". Visitors ( the organic traffic ) must be driven to a website page. Content marketing does that by placing bait in other places.

At The Times Australia, we use carefully placed content on social media, the press and major websites to build credibility for our clients with a view to making them visit the client's website.

5. Paid search

For fast results, paid appearance on Google Search pages is a proven catalyst for generation organic traffic. The theory is that paid search brings visitors to a website initially and that later they go back to the website directly ( organically )

We use paid search for some of our clients. Usually it is for startups looking for a quick start, businesses trying to get past adverse reviews or when Google has not yet accepted a website as a suitable source of information to present in search results.

The Times Media's Method

We know how to obtain brand to the point where they are at least semi famous and can therefore rely on people going directly to their websites so as to ultimately boost revenue through stronger sales numbers.