SEO, Content & Digital PR
The Times Australia's is a leading SEO, Content & Digital PR Agency
We help our clients to scale their brands by planning and delivering effective and lasting market SEO. Our content & digital PR services are used by global and local brands each and every day.
Every business needs to make itself famous for something and the way to do that is to incorporate digital PR into an overall SEO strategy. Building brand awareness is one of the best and most cost effective ways to create a positive impression with a target audience.
Times Media has considerable experience in creating and executing both SEO & Digital PR campaigns. Across our own and sister businesses, we are market leaders in the Australian SEO and publishing world with a team of writers, strategists and publishers.
How can Digital PR help a business?
One aspect of Digital PR is to focus on creating high quality backlinks from other websites. Not just any other website will do. Link partners must be shown to be authoritative and be relevant or related online media publications. Back links from quality websites generate authority while poorly placed backlinks bleed authority. A backlink strategy is ultimately carried out to gain free organic traffic for the long term.
The overall goal and tactics used to create high authority links
The priority for digital PR is to create high quality links on prime related industry websites. This activity is a part of SEO or Search Engine Optimisation.
Many of our competitors allocate most of their client's time on link building whereas at Times Media, we like to let our clients speak. It is fine to have links on other websites to convince Google that the site linked to is liked and respected but ultimately we amplify messages. We do that by creating and actually publishing brand messages.
Links can be included in content that we create and by doing that we create links for our clients, however, we also tell stories. Our content introduces and explains the services and or products that our clients provide. We call that Content marketing.
What is content marketing?
We research the products and services that our clients provide. Once we understand what it is that our clients offer to the market, we write high quality news format articles to showcase our customers to the World. Messaging is vital. Only content can do that. A link does not send a message or advertise, it merely draws traffic to the messages published on our clients' websites.
Our content can be printed on our high authority in house websites, third party websites owned by our colleagues or it can appear on the websites owned by our clients. At Times Media, we ensure success by publishing content in all three locations.
How to get started with SEO & Digital PR
Get in touch to find out more. The Times 1300 660 660 or email editor@TheTimes.com.au
